The Wicked Nor'Eastah by Rock Hard Racing is a winter New England fat bike and mountain bike race that takes place in DCR Borderland State Park every year on Super Bowl Sunday. It's gnarly and technical and really fun with or without snow.
Larry is the mascot. This is Larry's hat. It's really warm.
100% Soft Acrylic Knit
Based on a true story
NECX & NEMTB Are in our DNA
Endurance Threads was born from promoting our own events in New England and ultimately believing so much in the culture that we wanted to create gear that shows that pride. Everything we produce needs to embody that or we simply don't make it.
Why Endurance Threads?
Our Mission
We don't exist to be just another cycling apparel brand for elitists, although plenty of Elites love and wear our gear. We exist to embody the spirit of New Englanders. We explore, we participate, and we create. We love the chill of Winter just as much as we love the heat of Summer. Our favorite season is Fall but don't tell the other three that.
Endurance Threads exists to create gear that fits those who ride how we ride.
NEAF Events
Rock Hard Racing
We were born from Rock Hard Racing events and continue to support events with quality merch and podium prizes. See you there!
Apparel for Cyclists in any discipline, with any fit profile, in our own colors and designs.
Shop sale and clearance gear before it's gone for good. We only make most things once!
Custom wheels hand-built in New England by professional wheel builders that ride.
