We're New Englanders that started out making funny t-shirts in the back of the bike shop and hosting some pretty decent cycling events.
Later we branched out to make unique hats for NECX and NEMTB.
Now we pride ourselves on making some of the best apparel available at prices that you can afford...while still promoting cool events.
(Always with a Happy Little Tree)
Featured collection


Collections
More collections
NECX/NEMTB/NEAF
New England Collection
Show your New England Pride with unique clothing and accessory styles
Featured collection: Ride Maple
Rock Hard Racing
Before Endurance Threads there was Rock Hard Racing. Our crew has been promoting some of New England's favorite events for over ten years and the merchandise designs from those events inspired Endurance Threads