ABOUT US

We began by humbly selling leftover t-shirts from Rock Hard Racing cycling events.  Popularity invited the idea of new designs, which of course encouraged more designs, which eventually led to new products.  The brand officially launched with incredibly popular NECX and NEMTB hats in 2016 out of the back of our bike shop in New England, which we have since sold.

These hats led to socks, which led to more hats, which led to gloves, which led to cycling apparel, and so on.  Each design gave birth to a new idea and before long we were improving our designs on a mission to provide you with the best possible gear at an affordable price.

We are Veterans.  We are Parents.  We are Friends.  We are Cyclists.  We are Creators.