The sticker that started it all.
Based on a true story
NECX & NEMTB Are in our DNA
Endurance Threads was born from promoting our own events in New England and ultimately believing so much in the culture that we wanted to create gear that shows that pride. Everything we produce needs to embody that or we simply don't make it.
Why Endurance Threads?
We don't exist to be just another cycling apparel brand for elitists, although plenty of Elites love and wear our gear. We exist to embody the spirit of New Englanders. We explore, we participate, and we create. We love the chill of Winter just as much as we love the heat of Summer. Our favorite season is Fall but don't tell the other three that.
Endurance Threads exists to create gear that fits those who ride how we ride.